Tata Institute of Social Sciences

Dr Gordhan K. Saini

Professor
Mumbai Campus,
Chairperson, Centre for Social and Organisational Leadership, School of Management and Labour Studies

Offg. Dean, School of Law, Rights and Constitutional Governance

Qualification

MBA (Udaipur)
Ph.D. (Banasthali)
Post-Doctoral Fellow (IGIDR)
FDP (IIMA)

Contact

gksaini[at]tiss[dot]ac[dot]in

gksaini@tiss.ac.in; gksaini81@gmail.com

Career

Professor, School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai, Sept. 2022 – till date.
Associate Professor, School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai, Sept. 2019 – Aug. 2022.
Assistant Professor, School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai, 19 May 2010 – August 2019.
Post-Doctoral Fellow, Indira Gandhi Institute of Development Research, Mumbai, September 2008 - May 2010.
Sr. Market Research Analyst, Innovative Design Engineering Animation (IDEA) Pvt. Ltd, Ahmedabad, January 2008 - Sept. 2008.
Academic Associate - Marketing Area, Indian Institute of Management, Ahmedabad, April 2006 - January, 2008.
Lecturer, Institute of Management & Technology (IMT), Faridabad, August 2005-April 2006.
Research Officer / Micro Enterprises Expert, Indian Institute of Rural Management (IIRM), Jaipur, July 2003-July, 2005.

Education

Faculty Development Programme, Indian Institute of Management, Ahmedabad, April - May 2023
Post-Doctorate, Indira Gandhi Institute of Development Research, Mumbai, Sept. 2008-May 2010.
PhD, Banasthali University, Banasthali (Rajasthan), 2008.
PG Diploma in Rural Development, IGNOU, New Delhi, 2004.
MBA (Marketing), Rajasthan Vidhyapeeth University, Udaipur, 2003.
Bachelor of Arts, University of Rajasthan, Jaipur, 2001.

Employer Branding, Social Marketing, Subsistence Marketplace, Consumer Behaviour, Pricing

https://scholar.google.co.in/citations?user=yOYox0QAAAAJ&hl=en

Srivastava M, Saini, G.K., Thanigan J, Motiani M (2025;), "Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence". Journal of Product & Brand Management, (ABDC: A; IF: 5.7) https://doi.org/10.1108/JPBM-12-2024-5648
Saha, S., & Saini, G.K. (2025). The role of resilience and gender in satisfaction with life and self-efficacy: a moderated mediation framework. Evidence-based HRM, https://doi.org/10.1108/EBHRM-12-2023-0350
Sivaramakrishnan, S., & Saini, G.K. (2024), "Canfem: Online Channel Selection" Ivey Case No: W39847, https://www.iveypublishing.ca/s/product/canfem-online-channel-selection/01tOF000006vNajYAE
Sinha R., Saini, G.K., & Jawahar, J. (2024), "Managers, don't neglect your prospective employees to achieve your sustainability development goals". Corporate Social Responsibility and Environment Management. IF: 8.3, https://doi.org/10.1002/csr.2889.
Deepa, R., Baral, R., & Saini, G. K. (2024), "Proud of my organization: conceptualising the relationships between high-performance HR practices, leadership support, organizational pride, identification, and innovative work behaviour", International Journal of Organizational Analysis, 33(2), 283-300. IF: 2.8. https://www.emerald.com/insight/content/doi/10.1108/IJOA-12-2023-4148/full/html.
Saini, G. K. (2023), "Employer Branding: A Critical Review and Future Research", NHRD Network Journal, 16(3), 220-232, https://journals.sagepub.com/doi/abs/10.1177/26314541231170424.
Chaudhari, S.R., Singh, A., & Saini, G.K. (2023), "‘Life @ Work’ Storytelling: Exploring a New Meaning of Employee Experience", NHRD Network Journal, 16(3), 303-320, https://journals.sagepub.com/doi/10.1177/26314541231170447.
Lievens, F., Srivastava, M., & Saini, G.K. (2023), “Third-party Employment Branding: Current Status and Future Directions”, chapter in Brand Management - A Research Agenda, edited by King, C. and Murillo, E. Elgar Series of Research Agenda. https://www.elgaronline.com/edcollchap/book/9781803925516/book-part-9781803925516-22.xml.
Saini, G.K. & Jaiswal, R. (2023), "Bombay Theatre Company: Creating An Employer Brand Using Social Media" Ivey Case No: W29910, https://www.iveypublishing.ca/s/product/bombay-theatre-company-creating-an-employer-brand-using-social-media/01t5c00000DMeZTAA1.
Srivastava, M. & Saini, G.K. (2022), “A bibliometric analysis of the elaboration likelihood model (ELM) research” Journal of Consumer Marketing, 39(7), 726-743. https://doi.org/10.1108/JCM-12-2021-5049 (ABDC: A).
Ahamad, F. Saini, G.K., & Jawahar, I.M. (2022), "Interactive influence of work-life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions: two experiments", Asian Business & Management, IF: 4.80 https://link.springer.com/article/10.1057/s41291-022-00184-4
Saini, G.K., Lievens, F., & Srivastava, M. (2022), "Employer and Internal Branding Research: A Bibliometric Analysis of 25 Years", Journal of Product and Brand Management, IF: 5.354 (ABDC: A), https://doi.org/10.1108/JPBM-06-2021-3526. (Web Appendices are available on this link: https://cccloud.tiss.edu/index.php/s/n6JCSD5vPr96vLJ)
Srivastava, M., Pandey, N., & Saini, G.K. (2022), "Reference Price Research in Marketing: A Bibliometric Analysis", Marketing Intelligence and Planning, IF: 4.357 (ABDC: A), https://doi.org/10.1108/MIP-02-2022-0049.
Kalyanaram, G., Saini, G.K., Mony, S., & Jayasankaran, N. (2022), "Behavioral response to online pricing: empirical and managerial insights", Journal of Indian Business Research, (ABDC: C). https://www.emerald.com/insight/content/doi/10.1108/JIBR-07-2021-0281/full/html
Mukul, K., Pandey, N., & Saini, G.K. (2021), "Does social capital provide marketing benefits for startup business? An emerging economy perspective", Asia Pacific Journal of Marketing and Logistics, IF: 3.98 (ABDC: A). https://doi.org/10.1108/APJML-02-2021-0142
Saini, A., Saini, G.K., & Kumar, S., (2021), "Role of corporate social marketing campaigns in employer branding: A study of campus engagement initiatives", Social Marketing Quarterly, (ABDC:B) https://doi.org/10.1177%2F15245004211053858
Ramamurthi, R., Saxena, R., Krishnamoorthy, B., & Saini, G.K. (2021), "Measuring the degree of internationalization (DOI) of Indian manufacturing companies", Indian Journal of Marketing, 51(10), 8-26. (ABDC:C) http://indianjournalofmarketing.com/index.php/ijom/article/view/166438/0
Ramamurthi, R., Saxena, R., Krishnamoorthy, B., & Saini, G.K. (2021), "Organizational factors influencing internationalization of Indian manufacturing companies: An empirical analysis", The Indian Journal of Industrial Relations, 57(2), 205-225. (ABDC: C).
Raghubanshi, G., Venugopal, S., & Saini, G. K. (2021), "Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: An institutional work perspective", Industrial Marketing Management, 97, 21-34. IF: 4.7 (ABDC:A*) https://doi.org/10.1016/j.indmarman.2021.06.009
Raut, T.K., & Saini, G.K. (2021), "Trade Competitiveness of India’s Textile and Apparel Sector", Economic & Political Weekly, 56(22), 55-60. (ABDC: B). https://www.epw.in/journal/2021/22/special-articles/trade-competitiveness-indias-textile-and-apparel.html
Saini, G.K. (2021), "Employer Branding to Build Human Capital Advantage", In Transformational Leadership in BankingL Challenges of Governance, Leadership and HR in a Digital and Disruptive World. Edited by Anil K. Khandelwal, Sage Publications https://in.sagepub.com/en-in/sas/transformational-leadership-in-banking/book278035#contents
Saini, G.K., & Jawahar, J. (2021), “Do Employment Experience and Attractiveness Rankings Matter in Employee Recommendation? A Firm-level Analysis of Employers", Management and Labour Studies, 46(2), 175-191 (ABDC: C). https://doi.org/10.1177%2F0258042X21989945
Mukul, K., & Saini, G.K. (2021), "Talent acquisition in startups in India: the role of social capital", Journal of Entrepreneurship in Emerging Economies, 13(5), 1235-1261 (ABDC: C). https://www.emerald.com/insight/content/doi/10.1108/JEEE-04-2020-0086/full/html
Srivastava, M., Sivaramakrishnan, S., & Saini, G.K. (2020), “The relationship between electronic word-of-mouth and consumer engagement: An exploratory study”. IIM Kozhikode Society & Management Review, 10(1) 66-81. (ABDC:C). https://journals.sagepub.com/doi/pdf/10.1177/2277975220965075.
Sonu, S. K., Jawahar, I. M., & Saini, G.K. (2020), “Influence of return on investment and labor market conditions on job seekers’ preferences of employment attributes in the Indian context”, Asian Business & Management, IF: 2.192 (ABDC: C). https://doi.org/10.1057/s41291-020-00128-w
Newar, S., Saini, G.K., & Singh, V. (2020), “Agro-tech ontology: a solution for accelerating agricultural productivity in the state of Rajasthan, India”, International Journal of Agricultural Resources, Governance and Ecology, 16(1), 2-22. (ABDC:C). http://www.inderscience.com/offer.php?id=107067.
Saini, G.K. (2020), “Shoppers Stop: Leveraging social media for employer branding”, Emerging Economies Cases Journal, 2(1), 54-61. https://doi.org/10.1177/2516604220930394.
Saini, G.K., & Jawahar, J. (2019), “The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice", Career Development International, 24(7), 636-657. IF: 2.704. (ABDC:B) https://doi.org/10.1108/CDI-11-2018-0290.
Saini, G.K., Sahay, A., & Kalyanaram, G. (2019), “How do complementarity and discount-choices interact with latitude of price acceptance in price bundling?”, Journal of Consumer Marketing, 36(7), 962-976. (ABDC: A) https://doi.org/10.1108/JCM-07-2018-2789.
Banerjee, P., Saini, G.K., & Kalyanaram, G. (2018), “The role of brands in recruitment: mediating role of employer brand equity”, Asia Pacific Journal of Human Resources, 58(2), 173-196. IF: 1.163. (ABDC: B). https://onlinelibrary.wiley.com/doi/10.1111/1744-7941.12209.
Kumari, Shweta., & Saini, G.K. (2018). Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention? Career Development International, 23(4), 444-462. IF: 2.704. (ABDC: B). https://www.emeraldinsight.com/doi/full/10.1108/CDI-03-2018-0069.
Saini, G.K. (2018). Do attractiveness rankings and employment experience matter in employee recommendation? Academy of Management Proceedings, 2018(1), https://doi.org/10.5465/AMBPP.2018.11705abstract.
Saini, G.K., & Kaura, A. (2018). CRISIL: Designing a compelling employee value proposition, Ivey Case No: 9B18C009, https://www.iveycases.com/ProductView.aspx?id=94977.
Gupta, S., & Saini, G.K. (2018). Information source credibility and job seekers’ intention to apply: The mediating role of brands. Global Business Review, 21(2), 1-20. (ABDC:C). https://doi.org/10.1177/0972150918778910.
Saini, G.K., Sahay, A., & Kalyanaram, G. (2018). An empirical study of latitude of quantity acceptance(LQA) in an emerging economy – India. Journal of Global Marketing.31(2), 111-127. (ABDC: B). http://www.tandfonline.com/doi/full/10.1080/08911762.2017.1413215.
Saini, G.K., Pandey, S.K., Singh, A., & Kalyanaram, G. (2017). Role of empathy and customer orientation in job satisfaction and organizational commitment. NMIMS Management Review, 34(2), 12-28. http://management-review.nmims.edu/2017/08/role-of-empathy-and-customer-orientation-in-job-satisfaction-and-organizational-commitment/.
Singh, A., Majumdar, S., & Saini, G.K. (2017). Corporate social responsibility and social entrepreneurship: an Indian context. Journal of Entrepreneurship and Innovation in Emerging Economies (Sage), 3(1), 71-76. http://journals.sagepub.com/doi/abs/10.1177/2393957516684451
Kalyanaram, G., Saini, G.K., & Sahay, A. (2016). Latitude of quantity acceptance: conceptualization and empirical validation. Rediscovering the Essentiality of Marketing, Part of the series Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 579-583.https://link.springer.com/chapter/10.1007/978-3-319-29877-1_116
Katiyar, V., & Saini, G.K. (2016). Impact of social media activities on employer brand equity and intention to apply. NMIMS Management Review, 28 (January-February), 11-31. http://www.nmims.edu/NMIMSmanagementreview/pdf/jan-feb-2016/impact-of-social-media-activities-on-employer-brand-equity-and-intention-to-apply.pdf.
Majumdar, S., & Saini, G.K (2015). CSR in India: critical review and exploring entrepreneurial opportunities. Journal of Entrepreneurship and Innovation in Emerging Economies (Sage), 2(1), 1-24. http://journals.sagepub.com/doi/abs/10.1177/2393957515619719.
Saini, G.K., Gopal, A., & Kumari, N. (2015). Employer brand and job application decisions: insights from the best employers. Management and Labour Studies, (Sage), 40(1&2), 1–19. (ABDC: C) http://journals.sagepub.com/doi/abs/10.1177/0258042X15601532.
Singh, A., Saini, G.K., & Majumdar. S. (2015). Application of social marketing in social entrepreneurship: evidence from India. Social Marketing Quarterly, (Sage), 21(3), 152-172. (ABDC: B). http://journals.sagepub.com/doi/abs/10.1177/1524500415595208.
Saini, G.K., & Matta, J.K. (2014). Service quality and revisit intention: a comparative study of charitable and corporate hospital. Journal of Health Management (Sage), 16(4), 595-612. http://journals.sagepub.com/doi/abs/10.1177/0972063414548562.
Saini, G.K., & Sahay, A. (2014). Comparing retail formats in an emerging market: influence of credit and low-price guarantee on purchase intention. Journal of Indian Business Research, 6(1), 48-69. (ABDC: C) Highly Commended Paper in the 2015 Emerald Literati Network Awards for Excellence. http://www.emeraldinsight.com/doi/abs/10.1108/JIBR-03-2013-0026.
Saini, G.K., Rai, P., & Chaudhary, M. (2013). What do best employer surveys reveal about employer branding and intention to apply? Journal of Brand Management, 21(2), 95-111. (ABDC: A). https://link.springer.com/article/10.1057/bm.2013.10.
Majumdar, S., & Saini, G.K. (2013). Perceptions of corporate social responsibility: a study of the social segments in the Indian State of Goa. South Asian Journal of Management, 20(1), 145-156. (ABDC: C). http://www.amdisa.org/journ_20_no1.
Saini, G.K., & Mukul, K. (2012). What do social marketing programmes reveal about social marketing? evidence from South Asia. International Journal of Nonprofit and Voluntary Sector Marketing, 17(4), 303-324.(ABDC: B; ABS Rank 1). http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1436/abstract.
Saini, G.K. (2011). Non-tariff measures and their implications on international business operations: a case of India’s textiles and clothing firms. Journal of Asia Business Studies, 5(2), 211-231. (ABDC: C). http://www.emeraldinsight.com/doi/abs/10.1108/15587891111152357.
Veeramani, C., & Saini, G.K. (2011). Impact of ASEAN-India preferential trade agreement on plantation commodities: a simulation analysis. Economic and Political Weekly, XLVI (10), 83-92. (ABDC: B). http://www.epw.in/journal/2011/10/special-articles/impact-asean-india-preferential-trade-agreement-plantation?0=ip_login_no_cache%3De1c7689372ffa19db4e1ed200ba55052.
Ganesh Kumar, A., & Saini, G.K. (2009). Economic co-operation in South Asia: the dilemma of SAFTA and beyond. Journal of South Asian Development, 4(2), 253–281. (ABDC: C). http://journals.sagepub.com/doi/pdf/10.1177/097317410900400205.
Sahay, A., & Saini, G.K. (2008). The Hatch Waxman Act 1984 and the Indian pharmaceuticals firms: an analysis. Foreign Trade Review (Sage), XLIII (2), 3-35. http://journals.sagepub.com/doi/pdf/10.1177/0015732515080201.
Sharma, N., & Saini, G.K. (2008). Marketing strategy adaptation on the anvil of market and institutional variations: MNCs and emerging economies. Indian Journal of Marketing, XXXVIII (6), 3-15. http://www.indianjournalofmarketing.com/index.php/ijom/issue/view/3287.
Sahay, A., & Saini, G.K. (2006). Indo-Thai FTA: Indian CTV and auto industry-a desk based analysis. Foreign Trade Review (Sage), XLI (3), 25-51. http://journals.sagepub.com/doi/pdf/10.1177/0015732515060302.

Will be updated soon...

Employer Branding, Marketing and Sales Management, Marketing Research, Social Marketing, Quantitative Research Methods, People Analytics